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Buyers Research
Instead of forcing AI to crawl your website, Pillar provides direct answers to specific questions. Built on the MCP protocol standard, your content becomes instantly accessible and understandable to ChatGPT, Claude, and Perplexity.
1.
We Crawl Your Site
Point us to your website and we automatically crawl and extract all relevant content.
2.
We Optimize for AI
Content is structured, compressed, and optimized for LLM context windows.
3.
We Deploy & Register
Your knowledge endpoint goes live on your custom domain and gets listed in AI registries.
Deploy Infrastructure
That Gets You Discovered
llms.txt Generation
Automatic llms.txt file generation with structured, AI-friendly content summaries of your site.
Dynamic Content Updates
Keep content fresh with automated updates. Sync your content changes and redeploy instantly.
Custom Domains
Deploy to your own domain (agent.yourdomain.com) or use our subdomain hosting.
Automatic Registry Submission
We automatically register your endpoint with Anthropic's MCP registry and other discovery services. AI platforms find you instantly.
Supplement Your Content
Upload PDFs, docs, and additional context beyond your website content.
S3 Integration
Store large content libraries in S3 and serve them through your knowledge endpoint.
See How AI Sees Your Website
Enter any website to see the transformation in real-time. We automatically convert cluttered HTML into clean, AI-friendly content.
<!doctype html>
<html lang="en-US">
<head>
<meta name="debug-info-render-type" content="nextjs-live-server">
<meta http-equiv="x-dns-prefetch-control" content="on">
<link rel="manifest" href="/manifest.webmanifest" />
<link rel="dns-prefetch" href="https://cdn.cookielaw.org" crossorigin="anonymous">
<link rel="preconnect" href="https://cdn.cookielaw.org" crossorigin="anonymous">
<link rel="dns-prefetch" href="https://prod.gusto-assets.com">
<link rel="preconnect" href="https://prod.gusto-assets.com" crossorigin>
<link rel="preload" href="//prod.gusto-assets.com/assets/gusto-21dbd37b5ea6282bf14ce113b06b748abb833ce0f6ec26d2955feb5a801bc1ba.css" as="style">
<meta charset="utf-8">
<meta name="viewport" content="width=device-width">
<meta name="last-modified" content="2025-10-17T16:31:51.469Z">
<meta name="X-build-id" content="wik1uvg7hxs1">
<title>Gusto: Online Payroll & HR Solutions | #1 in Satisfaction Score</title>
<meta name="description" content="Gusto's people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more.">
<meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large">
<link rel="canonical" href="https://gusto.com/">
<meta property="og:locale" content="en_US">
<meta property="og:type" content="article">
<meta property="og:title" content="Gusto: Online Payroll & HR Solutions | #1 in Satisfaction Score">
<meta property="og:description" content="Gusto's people platform helps growing businesses onboard, pay, insure, and support their hardworking teams.">
<meta property="og:url" content="https://gusto.com/">
<meta property="og:site_name" content="Gusto">
<meta property="article:publisher" content="https://www.facebook.com/GustoHQ">
<meta property="og:image" content="https://prod.gusto-assets.com/media/og-gusto.jpeg">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Gusto: Online Payroll & HR Solutions">
<meta name="twitter:description" content="Gusto's people platform helps growing businesses onboard, pay, insure, and support their hardworking teams.">
<meta name="twitter:site" content="@gustohq">
<style>
body { touch-action: manipulation; }
table tr:first-child::after { background-color: transparent !important; }
#notification-bar.hide { display: none !important; }
</style>
<link rel="stylesheet" media="screen, print" href="//prod.gusto-assets.com/assets/gusto-21dbd37b5ea6282bf14ce113b06b748abb833ce0f6ec26d2955feb5a801bc1ba.css">
<link rel="preload" href="https://prod.gusto-assets.com/043b63f4add53c900d20c41ab64593c0ad86dd81/_next/static/css/2773ac8e2bf13b1f.css" as="style" crossorigin="anonymous">
<link rel="stylesheet" href="https://prod.gusto-assets.com/043b63f4add53c900d20c41ab64593c0ad86dd81/_next/static/css/2773ac8e2bf13b1f.css" crossorigin="anonymous">
<script defer="" nomodule="" src="https://prod.gusto-assets.com/_next/static/chunks/polyfills-42372ed130431b0a.js"></script>
<script src="https://prod.gusto-assets.com/_next/static/chunks/webpack-58f02b3134e6a9e7.js" defer=""></script>
<script src="https://prod.gusto-assets.com/_next/static/chunks/framework-42af331909322531.js" defer=""></script>
<script>
window.gustoAC = '{"autoPageEvent":true,"environment":"production","snowplowEnabled":true}';
var GustoAnalytics = (window.GustoAnalytics = window.GustoAnalytics || []);
if (!GustoAnalytics.initialize) {
if (GustoAnalytics.invoked) {
window.console && console.error('GustoAnalytics snippet included twice.');
} else {
GustoAnalytics.invoked = !0;
GustoAnalytics.methods = ['dataLayer', 'identify', 'track', 'page'];
GustoAnalytics.factory = function(method) {
return function() {
var methodCall = Array.prototype.slice.call(arguments);
methodCall.unshift(method);
GustoAnalytics.push(methodCall);
return GustoAnalytics;
};
};
for (var i = 0; i < GustoAnalytics.methods.length; i++) {
var method = GustoAnalytics.methods[i];
GustoAnalytics[method] = GustoAnalytics.factory(method);
}
}
}
</script>
<link href='https://prod.gusto-assets.com/icons/gusto-icon-16x16.png' rel='icon' sizes='16x16'>
<link href='https://prod.gusto-assets.com/icons/gusto-icon-32x32.png' rel='icon' sizes='32x32'>
<link href='https://prod.gusto-assets.com/icons/gusto-icon-128x128.png' rel='icon' sizes='128x128'>
<meta content='Gusto' name='application-name'>
<meta content='#ffffff' name='msapplication-TileColor'>
<script>
if ('serviceWorker' in navigator) {
window.addEventListener('load', async () => {
const registrations = await navigator.serviceWorker.getRegistrations();
registrations.forEach(registration => registration.unregister());
});
}
</script>
<script data-domain-script='103d2ca1-4f4e-48c4-a816-384722bdc85b' src='https://cdn.cookielaw.org/consent/otSDKStub.js'></script>
<script async='true' src='https://accounts.google.com/gsi/client'></script>
<meta content='416608718644-0p2f63469gheljgnojejgcd74hhmbaip.apps.googleusercontent.com' name='google-client-id'>
<meta name="csrf-param" content="authenticity_token" />
<meta name="csrf-token" content="0uNtP61mdeODoQX_Nb9DhZqLaM42qsj9AgTs0H4F-dy1PxZlEhOL301LuBIJ6QZet8CLiS0Ei9ax_0szZQAxhQ" />
</head>
<body>
<div id="__next">
<div class="tw-overflow-clip">
<section class="navbar" id="gusto-navbar">
<div class="container">
<div class="row menu-bar">
<div class="col-12">
<nav aria-label="Main">
<div class="col-auto"><a href="/"><img class="gusto-logo" alt="Gusto" src="//prod.gusto-assets.com/assets/svg/header/gusto-logo.svg" width="auto" height="36"></a></div>
<div class="col-auto"><a href="/product">Why Gusto</a></div>
<div class="col-auto">
<label class="expandable-dropdown">
<div>Products<i class="caret-small"></i></div>
<div class="menu-content">
<div><strong>Payroll</strong><p>Automated deductions, direct deposit and tax filing</p></div>
<div><strong>Time and attendance</strong><p>Time tracking and time-off requests</p></div>
<div><strong>Employee benefits</strong><p>Health benefits, automatic savings, 401(k)s</p></div>
</div>
</label>
</div>
<div class="col-auto">
<label class="expandable-dropdown">
<div>Solutions<i class="caret-small"></i></div>
</label>
</div>
<div class="col-auto"><a href="/partners/accountants">Accountants</a></div>
<div class="col-auto"><a href="/product/pricing">Pricing</a></div>
<div class="right-cta-group">
<a href="/instant-demo" class="btn-demo">See demo</a>
<a href="/invite/company" class="btn-primary">Create free account</a>
<a href="https://app.gusto.com/login" class="btn-tertiary">Sign in</a>
</div>
</nav>
</div>
</div>
</div>
</section>
<main>
<div class="homepageRedesignHero">
<div class="homepageRedesignHero__header">
<h1>Payroll, HR, Benefits. Simplified.</h1>
<p>Join 400,000+ small and medium-sized businesses that take care of their people with Gusto.</p>
<div class="tw-mt-[24px] tw-flex tw-gap-[16px]">
<a href="/invite/company" class="button">Create free account</a>
<a href="/invite/company/explore" class="button-secondary">How Gusto works</a>
</div>
</div>
</div>
<section class="quote-lg bg-parsnip-100">
<div class="container">
<div class="row">
<div class="col-lg-6">
<strong class="quote-lg__eyebrow">Saved over 80 hours a year</strong>
<blockquote class="quote-lg__quote">"Payroll used to take at least one full day per month. We're able to run payroll bi-weekly now, which takes us less than an hour each month."</blockquote>
<div class="quote-signature">Kevin Michael Gray</div>
<div class="quote-lg__title">Founder Approveme.com</div>
<p><a href="/customers/case-studies/approveme">Read the full story</a></p>
</div>
</div>
</div>
</section>
<div class="tw-flex tw-flex-col tw-pt-14" style="background-color:#fbfafa">
<div><h2 class="tw-text-center">Let's find the right plan for your business</h2>
<p class="tw-text-center">Choose from a variety of plans and add-ons. You won't pay until you're ready to run payroll.</p>
</div>
<div class="pricing-cards">
<div class="pricing-card">
<h3>Simple</h3>
<p>For small businesses needing single-state payroll, reports and basic support.</p>
<div class="tw-flex"><b class="tw-text-guava-500">$49/mo</b></div>
<p>+ $6/mo per person</p>
</div>
<div class="pricing-card">
<h3>Plus</h3>
<p>For businesses needing advanced payroll, benefits, HR and time & attendance.</p>
<div class="tw-flex"><b class="tw-text-guava-500">$80/mo</b></div>
<p>+ $12/mo per person</p>
</div>
<div class="pricing-card">
<h3>Premium</h3>
<p>For scaling businesses needing full-service payroll, benefits, and HR with dedicated support.</p>
<div class="tw-flex"><b class="tw-text-guava-500">$180/mo</b></div>
<p>+ $22/mo per person</p>
</div>
</div>
</div>
<section class="grid bg-kale-800">
<div class="container">
<h2>See how Gusto stacks up against other payroll providers.</h2>
<div class="grid-items">
<div class="grid-item"><h3>9 out of 10</h3><p>customers would recommend Gusto.</p></div>
<div class="grid-item"><h3>152 hrs/year</h3><p>average time saved on tax & compliance by switching to Gusto.</p></div>
<div class="grid-item"><h3>4.5/5 stars</h3><p>Average rating from Gusto customers.</p></div>
</div>
<a href="/product/compare" class="btn-secondary">Compare Gusto</a>
</div>
</section>
</main>
<footer class="footer">
<section>
<div class="container">
<div class="row">
<div class="col">
<h2>Pricing</h2>
<ul><li><a href="/product/pricing">View pricing</a></li></ul>
</div>
<div class="col">
<h2>Built for you</h2>
<ul>
<li><a href="/product/solutions/size/start-up-payroll">Starting a business</a></li>
<li><a href="/product/solutions/switch-providers">Switch to Gusto</a></li>
<li><a href="/product/global">Remote and Global</a></li>
</ul>
</div>
<div class="col">
<h2>Company</h2>
<ul>
<li><a href="/about">About</a></li>
<li><a href="/about/careers">Careers - We're hiring!</a></li>
<li><a href="/company-news">News</a></li>
</ul>
</div>
<div class="col">
<h2>Support</h2>
<ul>
<li><a href="https://support.gusto.com">Help Center</a></li>
<li><a href="https://app.gusto.com/help/contact">Talk to support</a></li>
</ul>
</div>
</div>
<div class="row">
<div class="col">
<span>Gusto © 2025</span>
<a href="/about/privacy">Privacy</a>
<a href="/about/accessibility">Accessibility</a>
<a href="/about/terms">Terms</a>
</div>
</div>
</div>
</section>
</footer>
</div>
</div>
</body>
</html>What Agents See without Pillar
What Agents see with
# Gusto at a glance - What: All-in-one payroll, HR, and benefits for small and mid-sized businesses - Who uses it: 400,000+ businesses - Why it matters: Run payroll in minutes, automatic tax filing, stay compliant, offer benefits, hire and onboard faster - Social proof: 4.5/5 Forbes Advisor 2025; #1 payroll software on G2 2025; CNBC Best Payroll Software 2025; Newsweek America's Best Online Platform 2025; Fast Company #1 Most Innovative in HR 2025 - Get started: Create free account, see an instant demo, or compare plans Key links: - Create free account: https://gusto.com/invite/company - See demo: https://gusto.com/instant-demo - Pricing: https://gusto.com/product/pricing - Compare Gusto: https://gusto.com/product/compare - Help Center: https://support.gusto.com/ - Sign in: https://app.gusto.com/login # Core capabilities ## Payroll in minutes - Run payroll in a few clicks with automatic calculations - Automatic tax filing and compliance support - Identifies eligible tax credits to save money - 50-state payroll tax registration for remote teams Learn more: https://gusto.com/product/payroll ## Time and attendance - Track hours, PTO, and holidays - Hours sync automatically with payroll - Alerts and integrations help maintain compliance Learn more: https://gusto.com/product/time-tools ## Employee benefits (brokered by Gusto) - Health insurance administration at no extra cost as your broker - Move existing plans or work with licensed advisors - Add 401(k), HSA/FSA, and more Learn more: https://gusto.com/product/benefits ## Hiring, onboarding, and HR - Job and applicant tracking - Custom onboarding checklists and self-onboarding - Talent management (performance reviews, development) - HR insights and reporting Learn more: - HR overview: https://gusto.com/product/hr - Talent management: https://gusto.com/product/hr/talent-management - Insights and reporting: https://gusto.com/product/hr/insights-reporting ## Integrations - Connect Gusto with your favorite tools and software Learn more: https://gusto.com/product/payroll/integrations ## Global and remote teams - Register payroll taxes in all 50 U.S. states - Pay global contractors and hire international employees Learn more: - Gusto Global: https://gusto.com/product/global - Remote/global payroll: https://gusto.com/product/solutions/size/global-payroll ## Workers' compensation - Protect your team if an injury or illness happens Learn more: https://gusto.com/product/benefits/financial/workers-comp # Who Gusto is for ## By business size or need - One employee (Gusto Solo): https://gusto.com/product/solutions/size/one-employee - New businesses/startups: https://gusto.com/product/solutions/size/start-up-payroll - Small businesses: https://gusto.com/product/solutions/size/small-business - Mid-size businesses: https://gusto.com/product/solutions/size/growing-businesses - Switching from another provider: https://gusto.com/product/solutions/switch-providers - Contractors-only: https://gusto.com/product/solutions/size/contractor ## By industry Technology, Real Estate, Professional Services, Healthcare, Dentists, Retail, Manufacturing, Construction, and more Browse industries: https://gusto.com/product/solutions/industry ## For accountants and bookkeepers - Become a partner: https://gusto.com/partners/accountants - Gusto Pro dashboard: https://gusto.com/partners/accountants/gustopro - Education and resources: https://gusto.com/accountants/education and https://gusto.com/partners/accountants/resources - Accountant blog: https://gusto.com/partner-resources # Plans and pricing Choose a plan. You won't pay until you run payroll. You can pay your team or pay yourself. - Simple: $49/mo + $6/mo per person For small businesses needing single-state payroll, reports, and basic support. - Plus: $80/mo + $12/mo per person For advanced payroll, benefits, HR, and time & attendance. - Premium: $180/mo + $22/mo per person For scaling businesses needing full-service payroll, benefits, and HR with dedicated support. - Contractor Only: $0/mo for a limited time + $6/mo per contractor For contractor-only businesses that haven't hired W-2 employees. Compare plans: https://gusto.com/product/pricing ## Gusto Solo (pay yourself as an S corp) For solopreneurs needing payroll, S corp compliance support, and the option to pay contractors. - $49/mo + $6/mo per person - Top S corp features: - Compliant self-pay and automatic tax filing - Reasonable salary calculator - S corp compliance dashboard - Solopreneur Platform access: - Solo 401(k) - Health benefits - Bill pay and invoicing See Solo: https://gusto.com/#tab-pay-myself # Proof and results - 9 out of 10 customers would recommend Gusto - 152 hours/year average time saved on tax and compliance after switching - 4.5/5 average customer rating Source: Survey of 538 Gusto customers, September 2024 Compare Gusto: https://gusto.com/product/compare # How it works: 3 steps 1) Create an account: pick your plan and add company details 2) Add your people: employees can self-onboard 3) Run your first payroll: a few clicks once employee and tax info are set Get started: https://gusto.com/invite/company How Gusto works: https://gusto.com/invite/company/explore # Support and resources - Help Center (searchable): https://support.gusto.com/ - Phone support: (800) 936-0383 (Mon–Fri, 6am–6pm MST) - Company info: https://gusto.com/about - Company news: https://gusto.com/company-news - Careers: https://gusto.com/about/careers - Embedded Payroll (APIs): https://embedded.gusto.com/ - Blogs and insights: - Talk Shop blog: https://gusto.com/resources/articles - Gusto Insights Blog: https://gusto.com/resources/gusto-insights/home - Pay Insights (compensation data): https://gusto.com/resources/research/salary - Tools and calculators: https://gusto.com/resources/calculators # Customer story highlight "Payroll used to take at least one full day per month. We're able to run payroll bi-weekly now, which takes us less than an hour each month." — Kevin Michael Gray, Founder, Approveme.com Case study: https://gusto.com/customers/case-studies/approveme # Calls to action - Create free account: https://gusto.com/invite/company - See demo: https://gusto.com/instant-demo - Compare plans: https://gusto.com/product/pricing - Compare providers: https://gusto.com/product/compare
Automatic optimization: We extract key information, remove boilerplate code and meta tags, structure the content for LLM understanding, and compress it to fit in context windows—all without any manual work.
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